L’Italia che Comunica assigns the B2B award to Pave and Go digital campaign
The Pave and Go digital campaign created in collaboration with the web agency BTREES was awarded with the bronze medal in the B2B category in the prestigious “L'Italia che Comunica-IMC” award, promoted by UNA.
L'Italia che Comunica-IMC is the award addressed to all the communication agencies with the aim of highlighting the creativity, strategy, execution and results of campaigns recognized as excellence of the Italian communication agencies. An award for the best communication and advertising.
The Pave and Go campaign was awarded for its creativity, irony, unconventional style and for its absolutely irreverent concept.
Relive the Pave and Go campaign here.